Boston Beer Co., Brewer Of Samuel Adams, And Brown-forman Corp., Distiller Of Jack Daniels, Say They Fear Consumers Will Cut Down On Drinking And Start Using Marijuana More As It Becomes Legal In More Locales.

Nonetheless, Wall Street has taken notice. Beer and spirit companies have warned investors that legal weed could threaten profits. Boston Beer Co., brewer of Samuel Adams, and Brown-Forman Corp., distiller of Jack Daniels, say they fear consumers will cut down on drinking and start using marijuana more as it becomes legal in more locales. In California, the new marijuana law calls for nearly 20 types of licenses, including permits for farmers; delivery services that will take pot to a buyer’s front door; testing labs; distributors; and dispensary operators at the retail level. But because the drug is still illegal under federal law, the U.S. Patent and Trademark office won’t issue trademarks to protect marijuana brands. So marijuana companies and their advocates have turned to state lawmakers for help. Rob Bonta, a Democratic assemblyman from Alameda, has introduced a bill that would grant cannabis companies state trademarks. It also would ban marijuana billboards near freeways and provide money to develop standards for testing impaired drivers. Law enforcement officials have taken no position on it even though they opposed the legalization of recreational Marijuana Stocks pot. Hezekiah Allen, head of the California Growers Association, a marijuana farmers’ trade group, said California has a mature marijuana marketplace in which consumers expect high-quality pot and have more than price and quality in mind when shopping.

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