So Marijuana Companies And Their Advocates Have Turned To State Lawmakers For Help.

Patent and Trademark office wont issue trademarks to protect marijuana brands. So marijuana companies and their advocates have turned to state lawmakers for help. Rob Bonta, a Democratic assemblyman from Alameda, has introduced a bill that would grant cannabis companies state trademarks. It also would ban marijuana billboards near freeways and provide money to develop standards for testing impaired drivers. Law enforcement officials have taken no position on it even though they opposed the legalization of recreational pot. Hezekiah Allen, head of the California Growers Association, a marijuana farmers trade group, said California has a mature marijuana marketplace in which consumers expect high-quality pot and have more than price and quality in mind when shopping. California consumers are interested in how their products were grown, how Green Rush workers were treated, Allen said. Celebrities who have associated themselves with social causes that also sell weed will stand out in California, he said. Few stars have invested so publicly and heavily in the marijuana industry as Calvin Broadus, better known as rapper Snoop Dogg. He has branded his own line of bud called Leafs by Snoop, created a marijuana news website and launched a $25 million venture capital fund for pot investing called Casa Verde, Spanish for greenhouse. In turn, Casa Verde has invested $10 million into Eaze, a marijuana delivery service.

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