These Rules Are Not Set In Stone Just Yet, But Will Be The Basis For Retail Cannabis Advertising Regulations In Nevada.

You Could Legally Light up in Nevada as Soon as July 1 One of the best ways to increase your brand recognition is through positive branding and advertising. The rollout of the new retail regulations has been slow and steady, with only draft regulations available now. These rules are not set in stone just yet, but will be the basis for retail cannabis advertising regulations in Nevada. If you want to be ready for the new market and have your advertisements approved by the Department of Taxation with flying colors, these are the most important rules to keep in mind: Do not advertise towards children (or anyone under the age of 21) No cartoons, toys, or characters in your logo or ad Advertisements must not show smoking, vaping or otherwise consuming cannabis Do not promote false or misleading information Inform and educate your customers with factual, accurate information Do not give away free product without a purchase Unfortunately, freebies are prohibited. All products must be purchased. Do not advertise anywhere that is not restricted to adults This includes playgrounds, public parks, libraries, schools, and public transit All advertising must include warning messages as required by the Department of Taxation “For use only by adults 21 years of age and older” Nevada Lawmakers Set Cannabis Tax: 10% Retail, 15% Wholesale Nevada Cannabis Advertising Best Practices Now that you’re aware of what you can’t do, here are some ideas for what you can do to entice new customers and encourage repeat business: Do advertise in areas where adults are the primary target Green Rush Coasters in casinos, billboards, flyers to hand out on the Vegas strip, or placing an ad in a local magazine or newspaper are all great ways to bring adult-only eyes to your business Do showcase your product, not consumption If you’ve got beautiful cannabis products, put them on display in your advertising. Vegas is all about the glitz and glam, and the marketing of cannabis should be no exception. It’s easy to overdo it in the Nevada heat, so adding a disclaimer in any advertising is not only a good safety measure, it shows the Department of Taxation (and your customers) that you are a responsible business owner and want your customers to be responsible, too. Is Your Business Prepared for Nevada’s Legalization Rush?

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